To keep your site users and customers up to date, you can have them subscribe to your blog postings and social media network, but you can do a lot more to proactively engage them in your site.
With an eMail marketing system in place, you can notify them of a special promotions and offers, you can keep them informed by sharing recent news, and you send out your own cutomized monthly newsletters.
Some of the well-known 3rd-party services available include:
- Contant Contact
Prices vary, but most of them give you trackable data to analyze the success of your marketing campaigns. Email marketing is far superior to blasting your mailing list with regular emails which are often construed as spam.
Most of these tools can be installed from your cPanel or PowerQuik can install and customize them for you. They are designed to integrate well with your website’s Contact page, and widgets in your sidebars and footer.