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Responsive Design

Responsive Design

What is Responsive Design?

You’ve been hearing about it a lot lately.  It’s another way of saying “Mobile” ready design. It’s the method used to make sure your website functions and looks good on the small screen — the Apple or Android Smart Phone, or on the medium screen — the iPad or Android tablets.

The best way is to begin with a Responsive Theme or Template. Now all you have to do is make sure your web designer adds responsive content, including text, images and video.

How does it work?

Responsive design provides easy navigation and the ability to read content across a wide range of devices, from desktop computers and laptops, to tablets and mobile phones. The detiails get kinda technical —

A good responsive design will adapt your page layout to the specific device by using propotional and relative dimensions and positioning, and special coding with “media queries.”  Sizing uses relative units like percentages, rather than absolute units like pixels or points.

Responsive web design has become even more essential since the amount of mobile traffic is now more than 50% of total internet traffic.

Finally, Google boosts the ratings of sites that are mobile-friendly when the search originates at a mobile device like your Smartphone. This has the overall effect of search engines penalizing sites that are not mobile-friendly!

For more information, contact us now.

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