Search Engine Optimazation — what does it mean?
The main challenge is writing effective copy. No attempts to increase your Search Engine visibility — primarily Google search — can beat good, old-fashioned copywriting. Google’s algorithms are set to find copy that is fresh, clear, simple and to the point. What exactly are you offering your customers? Specifically, what are the goods or services you are providing to fill their own business needs?
Assuming you’ve got that covered, there are several tools used to increase your daily visitors, and to induce them to stay longer.
- Keyword Analysis
- Search Engine Rankings
- Links – Internal and External
- Traffic Analysis and Reporting
- Broken Links
- Analytics and Webmaster Tools