An email marketing client recently asked me: “How do we confirm subscribers to our site? Is there a way to distinguish between spam and legitimate subscribers? My response was: “You are automatically protected by MailChimp.” MailChimp uses a “Double Opt-in” system. Signup is actually a 5-step process: Signup form on site “Thank You” message on […]
Social Networking helps you establish a strong online presence. The Big Four haven’t changed—Facebook, Twitter, LinkedIn and Instagram.
From DIY eCommerce website builders to online marketplaces and merchant services, there are many eCommerce resources available. These tools make starting an online business easier and more affordable than ever. Shopify WooCommerce Magento Volusion Bigcommerce Etsy eCommerce business owners have many choices when it comes to shopping carts, Payment Gateways and eCommerce platforms — almost […]
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To keep your site users and customers engaged, urge them to subscribe to your newsletters, blog postings, and social media.