Social Networking is crucial in establishing a strong online presence. The Big Four haven’t changed—Facebook, Twitter, LinkedIn and Instagram. Closely following are Pinterest, Instagram, Squarespace, Tumblr and others. Some site owners think of this as an annoyance, and it can be. But the mistake is thinking that your workload has tripled, when in fact, if handled correctly, it has not. Many tools exist to integrate these various spaces with your website to display content in multiple areas.