Why I love MailChimp


An email marketing client recently asked me:  “How do we confirm subscribers to our site?  Is there a way to distinguish between spam and legitimate subscribers? My response was:  “You are automatically protected by MailChimp.”  MailChimp uses a “Double Opt-in” system. Signup is actually a 5-step process: Signup form on site “Thank You” message on […]