An email marketing client recently asked me: “How do we confirm subscribers to our site? Is there a way to distinguish between spam and legitimate subscribers? My response was: “You are automatically protected by MailChimp.” MailChimp uses a “Double Opt-in” system. Signup is actually a 5-step process: Signup form on site “Thank You” message on […]
To keep your site users and customers engaged, urge them to subscribe to your newsletters, blog postings, and social media.